Water Conservation Campaign

This campaign focuses on the benefits of water conservation. The greatest challenge of this campaign was the need to incorporate more text than graphic. The solution of combining the two into one cohesive visual was quickly realized.

SCAN0133

With the call to action as the focal point, viewers cannot miss the message reminding them that change starts one choice at a time.

 

In order to further the campaign’s reach and success, a combination of informative and promotional pieces were created.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s