A friend asked me to work on a logo for the real estate investment company that he and his dad started. It was a bit of a challenge as they weren’t sure what they wanted until we started the design process. The logo went through a lot of changes and revisions before a final was chosen.
Started with some digital sketches and doodles to get a better idea what direction they wanted to go. (some of these were just for fun; they would not have worked for a logo but I was just enjoying the creating process)
After going through these and discussing ideas, they decided they wanted something a little more homey and less corporate looking. Below is the final process to the logo before the colors were changed.
