Packaging Design: BELA

The name Bela has a variety of meanings in various languages with two of the best known translations being beauty and purity. The meaning of the name as well as its linguistic origins broaden the marketing potential of this product.

The sketches and final product reflect a blend of geometric and organic shapes in order to better reach the audience.

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The goal during the logo’s creation was to develop a modern yet feminine appeal. The logo is made up of the letters and their square frame, however the floral embellishments would be a signature part of the company’s marketing.

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